So, this is cool.....i think.
Apparently Last.fm is in the process of offering a full-track playback service. I'm having a difficult time wrapping my head around the specifics....but it sounds like they're offering the ability to listen to whole tracks on their website.
For the time being, a listener will be able to listen to each track completely 3 times. After that a subscription will be required that will allow the listener unlimited access to the tracks.
Not sure about much more of the details after that, but it definitely sounds like this could be a cool thing. If anything it'll offer the opportunity to preview whole songs, rather than 30 second snippets that never seem to do a song justice.
Know anything more about this??? If so, post in the comments, i'd love to find out more info.